Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing
8 December 2009
5 Comments
5.0
Product Description
Few people spend more time applying social media marketing principles than Jim Tobin, Lisa Braziel and Ignite Social Media. While some companies are still trying to understand social media, Jim and Ignite work exclusively on social media marketing with national brands. For the first time, they have shown how everyday social principles can inform leading social media marketing campaigns. Social Media is a Cocktail Party is an essential read for any marketer lookin… More >>
Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing
This book is a must read for anyone who wants to gain valuable, targeted insight into their business. The author does a good job of introducing you into what Social Media is, why you need to pay attention to it and how you can use it to help your business.
Rating: 5 / 5
Watch Video Here: http://www.amazon.com/review/R45JC252FLDNH Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing
Rating: 5 / 5
Having followed Jim Tobin for some time on twitter (@jtobin), and being a big fan of ignite social media, I’m sure this book will provide a wealth of knowledge around the social media/marketing medium.
From the sneak peeks provided on their blog alone I am already reaping the rewards of the advice of this book.
I’m definitely excited to get it in my hands. I’ll update this review once I have finished it.
Rating: 5 / 5
Jim Tobin’s latest book is an eye-opening introduction to the cyber-side of marketing on social media like facebook and second life and the mechanisms behind successful corporate online ad campaigns. Jim guides the uninitiated into an exponentially growing virtual world where there are no limits on the marketing of your products and ideas if you approach the net using the specific tools he suggests. This book is essential to any business owner or marketing expert who wants to exploit the millions of eyeballs focused online at any given moment. Non-targeted marketing will soon be extinct and replaced with smart, cost effective, laser focused pitches based upon the data collected on the web and each consumer. But you can’t join the cocktail party if you don’t understand the lingo or how to get into the room.
Rating: 5 / 5
Quite simply, this book is a MUST READ for any marketers out there. Especially anyone that has struggled with how to integrate Social Media into their program of work.
Rating: 5 / 5