The 7 Essential Steps to Successful eBay Marketing
Product Description
In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level….
Creative strategies that can boost profits now!
Learn and apply proven techniques for marketing your products on eBay effectively–and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You’ll also get valuable advice on enhancing and expanding your business.
- Create a sound business plan
- Take advantage of built-in and third-party sales tools
- Establish a strong eBay brand
- Write compelling product descriptions
- Be an effective salesperson
- Ensure customer satisfaction and retention
- Measure your success and improve your business
Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes.
Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.
Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay’s PowerSeller program since its inception. More >>
This book is hardcore. Give a lot of info and can save painfull hours of try-and-faild. You need to read it.
Rating: 4 / 5
Use if desire tips and suggestions on how to place items from a marketing viewpoint. Many suggestions are timeless regardless of how screwed up eBay makes their site (product)
Rating: 3 / 5
A Gotta Have book if you are planning on Marketing an eBay business. Great reference for the experienced eBayer.
Rating: 5 / 5
This is a good work on the mechanics of selling on Ebay. The authors recommend the following steps:
- establish a unique niche or specialization on the net
- decide on a target market and sell to this market
- understand the product and the pricing scheme
- review the competition and their pricing
There are specific tools cited by the authors. i.e. Turbolister or Selling Manager Pro
Terapeak Marketing Research, Smartcollector and Irfanview are
additional research tools. The book stresses the need to
utilize a professional delivery service; such as, Fed Express.
Successful marketers usually place copies of their URL everywhere. There are special font managers; such as,
FontFreak or Acid Fonts.
Scarce goods may be sold on Ebay, flea markets, swaps obscure
manufacturers or foreign suppliers. Exotic auctions are at
[...] or eCommerce-Guide.com.
This book would be very useful for anyone seeking to sell on the
internet. It explains the pitfalls and opportunities in plain
English.
Rating: 5 / 5
I am new as an ebay seller and I plan to open a store soon I hope. I bought this book in order to get good, helpful tips and advices. I got them! This book goes in depth in every aspect. Very detailed oriented and this is what I wanted. Definitely a great buy and a must have.
Rating: 5 / 5